Brand Story – Sleekstrip

A LETTER FROM

THE CREATOR OF SLEEKSTRIP

Welcome to SleekStrip, where we redefine life by simplifying it.
Allow me to take you back to the time when it all began.

The journey began with a simple question:"Why do phone stands and grips have to be so bulky?' In December of 2019, SleekStrip was born,driven by my vision to reimagine tech accessories.

4 years later, DuoFlip, the first flippable MagSafe ID Card Holder,winner of 2024 iF Design Award,raised funds in just three days,marking a new chapter for SleekStrip.

SLEEK. SMART. SPECIAL.

Yet, the "Why Bulky" question goes beyond technology; it's about navigating life's hurdles. As an iF award-winning designer and an Asian immigrant who moved to Canada alone 30 years ago,I intimately understand the struggles and adventures life can bring. It's in these moments that SleekStrip found its deep roots.Therefore, "Sleek. Smart. Special." isn't just a slogan; it's a lifestyle.Every product, whether it's SleekGrip or DuoFlip, reflects craftsmanship and resilience, overcoming challenges to create meaning. SleekStrip invites you to embrace life's beauty, inspired by the journey of one who asked, "Why?"

Welcome to SleekStrip - where innovation meets endless possibilities, and life's magic unfolds for all of us.

SIMPLIFY LIFE

In 2019, SleekStrip emerged on a mission to offer solutions born from life's complexities. Our first creation, SleekGrip, is the result of 1.5 years of meticulous design, development, and fine-tuning. This groundbreaking accessory has earned global patents, setting a new standard in tech innovation. Launched on crowdfunding platforms,SleekGrip surpassed expectations, achieving over 900% of our funding goal with the support of 4000 backers.

OUR ROOTS

Our roots are deeply embedded in Canada's heritage of quality design and sustainability. It is our promise and a commitment, creating products that withstand the test of time. Every SleekGrip metal strip undergoes rigorous inspection, ensuring microscopic perfection before it reaches your hands. We've even engineered a custom machine to rigorously test SleekGrip, subjecting it to continuous pushing and closing over 10,000 times. Committed to sustainability,we incorporate eco-friendly materials in our product packaging. And there's more, much more.

OUR PHILOSOPHY

SleekStrip's philosophy is simple yet profound: "The simpler the life,the more time we can spend on the important things." These words from Lilian Sung, the Owner of SleekStrip, echo from the heart,embodying SleekStrip's essence. It's not just about technology; it's about simplifying life, creating space for what truly matters. As an innovative tech accessory brand, we redefine tech accessories with our design philosophy of "Sleek . Smart . Special", continuously innovating products that embody a minimalistic aesthetic and deliver a seamless user experience.

THE SIMPLER LIFE GETS THE MORE TIME WE HAVE FOR WHAT TRULY MATTERS.

On July 12th, in the United States, we celebrate Simple Living Day, also known as SleekStrip Brand Day. This day honors the American philosopher, poet, and essayist Henry David Thoreau, known for advocating a simple lifestyle. In alignment with SleekStrip's brand spirit, we believe that "the simpler life gets, the more time we have for what truly matters." Therefore, we have designated July 12th as SleekStrip Brand Day to commemorate Thoreau's legacy and echo his philosophy, striving to bring us closer to a simpler way of life.

TIME SAVING

Simplify daily tasks to give yourself more time to focus on what truly matters.

SPACE EFFICIENCY

Optimize living spaces for a simpler, more efficient lifestyle.

HEALTH BENEFITS

Reduce digital distractions to relax more, alleviate stress,and enhance happiness.

MEANINGFUL LIFE

Make life more meaningful and joyful through self-reflection and conscious decision-making.